Minding Your Business
A business blog about copywriting, grammar, marketing, advertising, and all
those things you'd really rather have someone else do for you. |
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 In case you’re unfamiliar with the term, a content mill is an organization that provides quick, low-cost content to businesses for their websites, blog posts, and more.
While quick and low-cost might sound appealing, you may want to think twice before using a content mill for your important business content. Here’s why:
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Selling Solutions Instead of Yourself—What One Question Are Your Prospective Customers Asking?12/29/2020  I heard a radio commercial for a bank the other day that made me cringe.
Throughout the ad, they continually repeated their simple tagline: “We’re the best.” While there’s nothing necessarily wrong with making that claim, the problem I had with the ad was that it did nothing to convince me to stash my cash at their institution. The problem? |