Meet Your Target Market! How to Build A Customer Profile

Years ago, I wrote direct mail marketing pieces for a well-known grocery delivery service. In my entire career, I’d never seen a company that had so meticulously built customer profiles through their extensive market research.

Every direct mail piece had to be repurposed for each one of their market segments. Their audiences consisted of budget buyers, classic customers, evening buyers, senior samplers, and platinum customers.

Every segment had well-documented purchasing habits and preferences. The work could sometimes be tedious, but I’m certain it was worthwhile.

One cannot argue with the $3B in revenue this company pulls in every year.

Does your content speak directly to your target audience? If it doesn’t, it should.

Here are 21 questions to ask yourself when creating a customer profile for each of your products and services:

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