You might be surprised to learn that social media sites have been around for forty years! That’s right!

Usenet launched in 1979. It enabled users to post to newsgroups.

No kitty videos, no selfies, no pics of the grandkids, of course.

​Which is why social media probably didn’t really hit the big time until around 2006 when Facebook hit the Internet.  

Do you suffer from the “Field of Dreams” marketing mindset?

That is the belief that if you build your website, your customers will come?

How’s that working for you?

If your goal is to drive traffic to your site and generate leads that convert to sales, then it might be time to consider offering a free e-book or white paper.

Eight out of ten consumers report they’d be willing to part with their contact info if what’s being offered for free has potential value.

​The operative word in that last sentence is value.

​Your first step, therefore, is to decide which you’d like to offer potential customers.