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It’s time to hire a designer to create your logo. You’ve done your research. You know you need one. You want your business to take off and your brand to create a buzz, right?
So why does the thought of finding a graphic designer make your palms sweat? Don’t squeeze the life out of your stress ball. A lot of talented, smart people feel intimidated when it comes to hiring a logo designer. Just because you don’t have strong opinions about typography or pepper your conversation with words like “kerning” and “sans serif” doesn’t mean you can’t find a graphic designer to create the perfect logo for your company.
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You might be surprised to learn that social media sites have been around for forty years! That’s right!
Usenet launched in 1979. It enabled users to post to newsgroups. No kitty videos, no selfies, no pics of the grandkids, of course. Which is why social media probably didn’t really hit the big time until around 2006 when Facebook hit the Internet. Do you suffer from the “Field of Dreams” marketing mindset?
That is the belief that if you build your website, your customers will come? How’s that working for you? If your goal is to drive traffic to your site and generate leads that convert to sales, then it might be time to consider offering a free e-book or white paper. Eight out of ten consumers report they’d be willing to part with their contact info if what’s being offered for free has potential value. The operative word in that last sentence is value. Your first step, therefore, is to decide which you’d like to offer potential customers.
If you think it seems like everyone online today has a blog, you’re probably right. And it’s for good reason. Launching and maintaining a business blog is a proven strategy for building your business.
Here are seven ways a blog will prove profitable for your company: 1.Drives more traffic to your website. A daily business blog can drive six times more traffic to your company site. That’s because ninety-seven percent of people who read your blog will toddle on over to your website. More traffic means more leads which leads to more sales which results in a happier you. |
Kris McNeelyWhile rooted in the tradition of creative advertising, I’ve adapted to integrate fast-paced, digitally-based marketing into my work. I offer senior-level experience and strategic marketing communication for B2B and B2C, in both digital and print formats. Archives
February 2021
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