The ABCs of Marketing—What to Do If You’re Feeling LOST

​A few years ago, a friend and I took a jaunt to downtown Minneapolis to attend a rally where someone we greatly admired was scheduled to speak. In search of refreshments, we separated, agreeing to meet up in ten minutes time at a designated spot. This would have been fine, except that when I arrived at the spot, he wasn’t there. What followed was 90 minutes of me frantically searching for him in a crowd of 92,000. (This was pre-cellphone days, so apart from sending up a flare, I had no way to contact him.) After the event ended, we did meet up again at our car, but I had missed the entire rally.
 
If you’re not applying proven marketing principles—whether online or in direct marketing—you may find that your business is going to get lost among the thousands and thousands of others out there.
 
Commit these words to memory this week. They are critical to your marketing success:

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Keyword marketing—This entails utilizing keywords and key phrases relevant to your business, products, services, and customers’ searches in your online marketing. You can research keywords yourself by using free keyword tools online, such as those at webconfs.com or Google Ads Keyword Planner, but if you have the budget, consider hiring a professional to do it for you. Keyword marketing is a complex, yet critical process and the search engines’ ever-changing rules make it one that requires you stay continuously up to date. (Sort of like your accountant and the tax laws.)
 
Link text—Link text are words contained in a hyperlink upon which your site visitor clicks to take them to another web page. Preferably on your own website. Preferably to your order page.
 
Marketing plan--Your marketing plan outlines your strategy for all the great marketing you’re going to do to sell your product or service to millions of people. It’s one of the most important elements in your business plan and should contain a workable budget as well as realistic action items. “Appearing on Oprah at which point I’ll become a gazillionaire” does not qualify as realistic.
 
If you feel like your business marketing could use some strategic direction, contact me. I can help put you on the road to success. 

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