The ABCs of Marketing—Are You Using These 3 Tools to Make Marketing Magic?

I’m not what you’d call “handy” around the house. I confess to hammering in a nail with the heel of my shoe, using duct tape to wrap gifts, and securing open chip bags with those little clippy things you use to bind reams of paper together.
 
If you read enough Buzzfeed, you might refer to these unusual practices as “life hacks.” But in all honestly, I think they just show that in matters of domesticity, I’m kind of just a “hack.”
 
It can be tempting to put together your marketing strategy with cheap apps or work-around fixes, but for long-term success, it’s best to follow the proven path to success.
 
That’s why I recommend using the following three tools or methodologies to make marketing magic for your business:

​Guerilla Marketing--No, this has nothing to do with Dian Fossey. The term Guerilla Marketing was coined by legendary ad man, Jay Conrad Levinson, to describe a form of marketing and advertising that is inventive, original, and even aggressive. There’s a heavy emphasis on creativity, as can be seen in this esurance Super Bowl ad. 
  
Help--While there are a multitude of “H” words we could explore (HTML, Hits, Hypertext, et al) for our purposes, HELP is the best “H” word you can focus on at this point. In other words, ask for it when you need it. Don’t try to go it alone, even if most people spend more at Starbucks on a daily basis than you have in your monthly ad budget. Find online forums, free web sites, info articles, blogs (like this one) and ask for HELP!
 
Inbound Marketing--The opposite of Outbound Marketing. These days, there are a million ways for your audience to BLOCK your outbound message. Think no call list, spam blockers, Smart TVs (to fast forward through those annoying commercials), satellite radio, etc., etc. Inbound marketing works on the premise that tools such as Facebook, Twitter, websites, blogs, free downloadable white papers, and e-newsletters bring warm, qualified leads to YOU!
 
Need help with your marketing? I’d love to chat. Contact me today!

​#marketing #guerillamarketing #inboundmarketing #blogs #websites #twitter #facebook #blogs #whitepapers #e-news