Supercharge Your Business with E-newsletters

​Business a little sluggish these days? It’s no wonder. The shifting marketplace, economic uncertainty, and ramped up competition can make it seem like your business is running out of gas.
 
Don’t despair! You can refuel with the powerful combo of a business blog and e-news marketing campaign!
 
Here’s what makes this duo dynamic:

• 94% of Internet users use e-mail even if they’re not on social media
• E-news marketing strengthens your brand’s relationship with your current customers and builds brand awareness with potential customers
• E-news marketing offers greater return on investment than ads because customers have opted in and want to receive your e-newsletter
• 64% of Internet users have printed a coupon from an e-newsletter
• Combining blogging with an e-news marketing campaign will significantly increase site traffic and elevate your social media following

What Should My E-newsletter Say?

This is where a lot of folks get stuck. Sure, some may struggle with writing anything longer than a text or a tweet, but an e-news doesn’t have to be a novel.

Because your business is evolving and growing, you should have more than enough to tell your current and future customers, including:

• A tease to your latest blog post
• Calls to action that prompt subscribers to visit your website for the most recent promotions
• Special promos, coupons, and discounts offered exclusively to e-news subscribers
• Select “sneak peeks” of new products or services
• Helpful information such as new company policies or frequently asked questions
• Tips and advice on how to use your product/service more effectively
• Behind-the-scenes glimpses of your team and organization
• Ways that your company engages with and supports the community
• Links to your social media accounts

 
True, putting together an e-news editorial calendar and e-news itself can take some time.
 
Don’t have the time to spare? I can show you how to supercharge your business with the power of a blog and the energy of an e-news. Contact me today!
 
#enews #businessblog #eneewsROI #dynamicduo