Need New Content? 4 Reasons to Avoid Using a Content Mill

In case you’re unfamiliar with the term, a content mill is an organization that provides quick, low-cost content to businesses for their websites, blog posts, and more.

While quick and low-cost might sound appealing, you may want to think twice before using a content mill for your important business content.

​Here’s why:

1. Inexperienced Writers. Typically, content mills do not use established, experienced freelance writers who know how to write optimized content. Instead, they utilize a team of inexperienced, hungry writers who are willing to work for low wages to build their own portfolios.
2. Low Quality. As a result of using inexperienced writers, the content you do receive is not high quality, often does not offer value, and is not directed at enhancing your users’ experience.
3. Cookie Cutter Content. The writer who writes your content generally has no interaction with you, so they have no knowledge of the heart and soul of your business and are not aware of your unique brand voice. Instead, writers receive assignment sheets and use templates to create your content, usually on a tight deadline.
4. Unethical. Most content mills rely on the fact that writers who work for them are usually young and desperate, with little experience in determining their own value. As such, they often take advantage of these writers by paying them ridiculously low wages.

Many years ago, when I needed more work, I was given a “test” assignment by a content mill to determine if I qualified to be on their team.

I spent hours researching the topic, writing, editing, and proofreading a 1000-word article for which I was promised compensation. I submitted it for review, and they loved it.

And then they offered me $20 for it.

I was being asked to accept $4/hour for my skill, experience, education, and creativity.

I could make more money panhandling at the airport.

I (not so politely) declined.  

Alternatives to Content Mills

You could write your content yourself.
 
This is a good idea if:

• You have tons of time to devote to writing about your business on a regular basis
• Are a skilled writer who is proficient in content marketing best practices such as search engine optimization and keyword research
• Possess the ability to write attention-grabbing headlines and subject lines for email marketing
• Know the key phrases that motivate consumers to buy
• Can develop a Unique Selling Proposition
• Can objectively answer your customers most important question
• Have an informed perspective of your competition

 
Sounds exhausting, doesn’t it?
 
Alternatively, if you want quality content that drives traffic and converts, you could hire a professional.
 
A professional writer knows how to:

• Write optimized copy that will get you ranked on search engines
• Write content that reflects your brand in an accurate voice
• Take the time to get to know your business, your market, your competition, and your objectives
• Provide a call to action that will impact your business
• Offer you a significant return on investment 

​It’s seems a worn-out cliché, yet it’s still true—content is king.

If you’re interested in effective writing that will affect your business, contact me today. I’d love to help.
 
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