7 Ways a Blog Will Boost Your Business

If you think it seems like everyone online today has a blog, you’re probably right. And it’s for good reason. Launching and maintaining a business blog is a proven strategy for building your business.

Here are seven ways a blog will prove profitable for your company:
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1.Drives more traffic to your website. A daily business blog can drive six times more traffic to your company site. That’s because ninety-seven percent of people who read your blog will toddle on over to your website.

​More traffic means more leads which leads to more sales which results in a happier you.

2.Improves optimization. All that traffic actually improves the optimization of your website.

What does that mean? Improved optimization over time means your business will likely appear near or at the top of organic searches.

Page one of Google? Yes, please!

3.Builds brand awareness. With its long-form narrative structure, a blog gives your customers the opportunity to get to know your brand.

Utilizing your blog, you can spotlight your USP, detail the solutions you offer, communicate the value you provide, and list the myriad ways you are superior to your competition (because of course you are).

4.Aids in customer acquisition. Blogging frequency will dramatically impact your customer acquisition.

Sixty-six percent of bloggers who posted weekly gained customers directly through their blog, while seventy percent saw the same results when they posted two to three times per week.

Seventy-eight percent of those who posted daily saw increases in customer acquisition and a whopping ninety-two percent of those who blogged multiple times each day enjoyed successful results.

​Can you say, “exponential growth”?

5.Enhances customer engagement. Responding to your readers’ comments and interacting with potential customers via your blog helps you connect with them on a much more personal level.

Additionally, it can help you with market research by determining what your customers want which will help drive how you can deliver it to them.

Who doesn’t love getting what they want?

6. Offers you a passive stream of income. Monetizing your blog through affiliate marketing, online product promotions, courses, e-books, or ads can earn your business extra cash.

And who can turn that down these days?

7. Establishes you as a thought leader in your industry. Have you ever been called a know-it-all? That’s not necessarily a negative thing. Your blog is a place where you can embrace that label.

Showing your audience that you’re an industry expert will increase the likelihood that they’ll want to do business with you.
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A Time-Consuming Undertaking
Stats indicate that a blog will help you build your business. Now, all you have to do is carve out the time it takes to do that.

The average blogger spends more than three hours writing a single blog post.

That includes time for research, writing, proofing, editing, scheduling, and sourcing imagery. (Blog posts that include images get ninety-four percent more post views!)  

If you can appreciate the benefits of a blog but don’t see how you can invest the time it takes to create and maintain one, I can help.

Contact me today and let’s put together a plan to help you boost your business with a blog.

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