Writer’s block. It happens to the best of us. Whether you’re writing a blog post or web content for your business, it’s not always easy to come up with the right words, or even interesting ideas. But before you curl up into a fetal position or begin banging your head against your keyboard, I’ve got a solution for you. Start by writing down the answers to the most commonly asked questions you hear from your customers about you and your business. Of course, every profession will have industry-specific questions. No one is going to ask a contractor about their oral health or a dentist about how to know when it’s time to replace the roof on their house. Make sure to list those industry-specific questions in addition to the generic ones. In the meantime, here are twenty to get your juices—and the words—flowing.
Once you’ve asked and answered all your questions, you should have a good indication about what your company’s messaging should be because those answers should target your customers’ biggest concerns and offer them solutions. Still struggling? I can help. Contact me today and let’s talk about taking your business where you want it to go. #writersblock #smallbusinessmarketing #blogpost #webcontent
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Kris McNeelyWhile rooted in the tradition of creative advertising, I’ve adapted to integrate fast-paced, digitally-based marketing into my work. I offer senior-level experience and strategic marketing communication for B2B and B2C, in both digital and print formats. Archives
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